Why Ashford and Sterling
Why Ashford & Sterling Partners?
• High-Touch Service — 1:1 relationship with select clients.
• Deep Capital Markets Understanding
• Network-First Thinking
Legacies are Built with the Right Partners.
What Founders Care About
Ashford & Sterling Partners
Traditional Advisors
🤝 Will I be dealing with a partner or an analyst?
✅ Always the founding team. You’re never handed off.
❌ You’re 3 layers away from a decision-maker.
💵 Do I know the real cost upfront?
✅ We charge fixed fees over 80% lower than traditional banks — so you keep more capital where it counts: in your business.
❌ High retainers + success fee + hidden extras.
⚡ Can I move fast?
✅ Deals move in weeks, not months.
❌ RFPs, decks, ICs... slow and rigid.
🚀 Will they hustle like I do?
✅ We match your pace — responsive, committed, and available when it counts. Because deals don’t wait for Monday.
❌ Corporate mind-set. 9–5 energy.
🧠 Do they get what it’s like to raise capital in tech?
✅ 2025 playbook. Modern capital.
❌ Outdated PDFs and deck polishing.
🌍 Can they access global capital?
✅ Ashford & Sterling is a global firm, built to serve clients across the world.
❌ Regional focus only.
Our Sell-Side Process Recommendation
Stage 1: Investors Shortlisting
Key Activities:
- Finalize targeted investor list and appropriate contacts – quick outreach to priority investors and “quick start investor list”
- Distribute teaser and process guidance
- Initial calls with the investors
Month 1-2
⬇ Assess interest ⬇
Stage 2: Management Meetings
Key Activities:
- Conduct advocacy presentations with investors (as appropriate)
- Long-form management presentation
- Online discussions and provide due diligence materials
Month 2-3
⬇ Receive non-binding bids / Select short-list of potential partners ⬇
Stage 3: Due Diligence
Key Activities:
- Provide online data room access
- Conduct long-form management presentations
- Preparation of draft Transaction Agreement
- Distribution of final bid letter instruction letter / draft Transaction Agreement
Month 3
⬇ Receive binding bids from investors, select one ⬇
Stage 4: Negotiate, Approve & Announce
Key Activities:
- Negotiate with one or more parties
- Board approvals / execution of definitive agreements
- Transaction announcement
Month 3-4
⬇
Closing
Key Activities:
- Closing
Make Your Next Move with Clarity and Confidence
Whether you’re selling your business, raising capital, or exploring strategic options — we’re here to guide you through it, every step of the way.
No pressure. Just real insight and a conversation that moves you forward.